Vajor : Proudly Made in India
The Make In India campaign was launched in 2014 by the Prime Minister, and Vajor as a brand also came into being the same year, with goals, aspirations and ambitions that were quite similar to the campaign made popular henceforth. Since the inception of the brand, Vajor has been an ardent follower and supporter of the campaign and have always believed in how beneficial and important it is to promote the Indian textile sector. Being one of the oldest in the country, the textile industry unquestionably showcases the rich cultures, traditions and diversity prevalent in the country and is one of the largest producers of jute, cotton and silk globally.
As an e-commerce women’s wear Fashion & Lifestyle brand, Vajor deals in women’s wear clothing, footwear, bags, jewelry & other accessories. And after two years of its inception, Vajor now has a Home Decor line as well which brings to you a range of Kitchen & Dining, Garden, Lighting, Bath and Room & Decor merchandise as well. We are proud to say that a majority of all these products are ‘Made in India’. We are hand-in-hand with the 2014 campaign and constantly work towards the betterment of the initiative and about the importance of preserving the Indian heritage…
A pan-Indian brand, Vajor makes online shopping for women across the nation a much better experience, as we focus on catering to all and every body type and lifestyle, irrespective of the age, and irrespective of the ethnicity. We will soon be spreading our wings towards the international markets but also keeping in mind the varied Indian body type. Our collections narrate an untold story each time, something our consumers are able to relate to. We also came up with a very unique and an interesting concept for the 70th Indian Independence Day celebrations where we brought together 11 real women hailing from different states from all over the country with the idea of showcasing the essence of Unity in Diversity. We even ran a contest on different social media platforms with the name of #unitedVstand to build support towards this very concept.
Our one of the most popular ‘Land of Blue God’ collection was in the backdrop of Vrindavan, and our most recent travelogue ‘Nomadic Souls’ took place in Rajasthan. This exhibits our drive to promote tourism in and around India. As part of ‘Mangalgiri’ collection,a fabric from Uttar Pradesh which is used to create saaris’, we came up with an entirely new idea of making dresses that made the best possible use of the fabric that were festive in their looks and were a beautiful amalgamation of Indian-ness of the Mangalgiri fabric and western silhouettes… Politician Smriti Irani from the Ministry of Textiles who made #IWearHandloom viral, was kind enough to recognise our efforts and even retweeted one our of dresses made up of Indian fabrics on Twitter. Things like these always keep up motivated.
We believe in using majority of the textiles that are home-grown, so as to contribute our bit to the Make In India campaign and the country. Apparel sector has definitely grown in the past decade, giving rise to not only employment but also helping in restoring the past glory of the cottage based traditional sectors like handlooms, handicrafts, jute and wool.
We hope we keep our endeavours and the spirit of ‘Proudly made in india’ alive…